Citations Management
Your business information is scattered across hundreds of directories, maps, and data aggregators. When that data is wrong — or missing — Google penalizes your local rankings. We fix that.
Why Citations Matter
The foundation of local SEO
Every time your business name, address, and phone number (NAP) appears online, that's a citation. Search engines crawl these citations to verify your business exists, confirm your location, and determine how trustworthy your data is.
When your citations are consistent and widespread, Google rewards you with higher local rankings. When they're inconsistent — different phone numbers, old addresses, misspelled names — Google loses confidence in your business and pushes you down in results.
The problem is that you don't control most of your citations. Data aggregators, directory scrapers, and platform mergers constantly introduce errors. Without active management, citation decay is inevitable.
68%
of consumers stop trusting a business with inaccurate listings
80%
of local searches on mobile convert within 24 hours
73%
of consumers lose trust when listings show wrong information
3.3B
local searches happen on Google every single day
What's Included
Complete citation lifecycle management
NAP Consistency Enforcement
We ensure your business Name, Address, and Phone number are identical across every directory. Even small discrepancies — a suite number here, an abbreviation there — erode Google's trust in your location data. We standardize everything.
50+ Directory Submissions
We submit your business to over 50 high-authority directories including Google, Apple Maps, Bing, Yelp, Facebook, Foursquare, YP.com, and dozens of industry-specific platforms. Each submission is manually verified for accuracy.
Duplicate Suppression
Duplicate listings confuse customers and dilute your ranking signals. We identify and suppress duplicate entries across every major directory, consolidating your authority into a single, accurate listing per platform.
Ongoing Monitoring
Directories change listings without warning. Data aggregators overwrite your corrections. We monitor your citations continuously and fix issues before they impact your rankings, so your data stays clean 24/7.
Our Process
Audit → Clean → Submit → Monitor
A proven four-step process that transforms your citation profile from a liability into a competitive advantage.
Audit
We scan 70+ directories and data aggregators to find every existing citation for your business. You get a detailed report showing which listings are accurate, which have errors, and which are missing entirely.
Clean
We correct inaccurate listings, suppress duplicates, and update outdated information. This phase alone can produce ranking improvements as Google re-evaluates your location data.
Submit
We build new citations on high-authority directories you're missing from. Each submission follows platform-specific best practices and includes optimized business descriptions and categories.
Monitor
We set up continuous monitoring to catch and fix any changes to your listings. You receive monthly reports showing citation health, new submissions, and corrections made.
FAQ
Common questions about citations
What exactly is a citation?
A citation is any online mention of your business's name, address, and phone number (NAP). Citations appear on business directories like Yelp and YP.com, on social platforms like Facebook, on GPS services like Apple Maps, and in industry-specific directories. Search engines use citations as a trust signal — the more consistent citations you have on authoritative sites, the more confident Google is that your business is legitimate and located where you say it is.
How long does it take to see results from citation building?
Most businesses see measurable ranking improvements within 8 to 12 weeks of citation cleanup and building. Some directories process submissions within days, while others take 4 to 6 weeks. The compounding effect of consistent, accurate citations across 50+ directories typically produces the strongest results around the 90-day mark.
Can't I just submit to directories myself?
You can, but it's extremely time-consuming and error-prone. Each directory has different submission processes, formatting requirements, and verification steps. More importantly, the value comes from ongoing monitoring — directories and data aggregators frequently overwrite your information, and without continuous monitoring, your citations degrade within months.
How do citations affect my Google ranking?
Citations are one of the top ranking factors for local search. Google's algorithm evaluates the quantity, quality, and consistency of your citations when deciding where to rank your business in local results and the Map Pack. Inconsistent or inaccurate citations actively hurt your rankings because they signal to Google that your business information may be unreliable.
Stop losing rankings to bad data
Get a free citation audit and see exactly where your business information is wrong, missing, or duplicated across the web.