The Team Behind Your Online Reputation
We started Reputation Arm because multi-location businesses deserve better than generic SEO agencies and automated tools that nobody actually monitors.
Claudia Tomina
Founder & CEO
Built to solve the problems nobody else would
Before founding Reputation Arm, Claudia Tomina spent years in the trenches of local search — working with franchise brands, healthcare networks, and multi-location retailers who were all fighting the same battle: they had great businesses, but Google didn't know it.
Profiles were incomplete. Reviews went unanswered for weeks. Citations showed the wrong phone number. And the agencies they hired delivered PDF reports full of vanity metrics but nothing that actually moved the needle.
Claudia saw the gap firsthand: multi-location businesses needed a partner who understood both the strategic complexity of local search at scale and the operational discipline required to execute it across dozens or hundreds of locations — consistently, accurately, and with genuine expertise.
That's why she built Reputation Arm. Not as another tool or dashboard, but as a full-service team that embeds into your operations and takes ownership of your local search presence. The same expertise she brings to her Search Engine Land columns is applied directly to every client engagement.
Today, Reputation Arm manages over 500 locations for brands across healthcare, automotive, hospitality, food service, and professional services — with measurable results that show up in revenue, not just reports.
What we believe
Our values aren't marketing copy. They're the operating principles that shape every client engagement, every hire, and every decision we make.
Precision Over Volume
We don't take on hundreds of clients and deliver template work. Every strategy is built from your data, your competitive landscape, and your specific goals. Quality at every step.
Expertise You Can Verify
Our founder writes for Search Engine Land. Our strategies are grounded in published research, documented best practices, and direct experience — not guesswork or outdated playbooks.
Transparency First
You'll always know exactly what we're doing, why we're doing it, and what results to expect. No black boxes, no vanity metrics, no vague monthly reports.
Partnership, Not Vendor
We integrate with your marketing team, attend your planning calls, and proactively surface opportunities. Your growth is our growth — we succeed when you do.
Why choose Reputation Arm
There are plenty of reputation management tools and agencies. Here's what makes working with us different.
Industry-Recognized Expertise
Led by a Search Engine Land contributing expert, every decision is informed by the same knowledge that shapes industry standards.
Data-Driven Execution
We measure everything: ranking positions, review velocity, citation accuracy scores, conversion rates. You see real numbers, not guesses.
Multi-Location Specialists
We built our workflows specifically for businesses with 10 to 500+ locations. We understand the complexity that single-location agencies can't handle.
Dedicated Account Teams
You'll work with the same strategist and execution team throughout your engagement. No revolving door of junior coordinators.
Let's talk about your local search goals
Book a free strategy call. We'll audit your current presence, identify the biggest opportunities, and show you exactly how Reputation Arm can help.